![]() ![]() ![]() Why do most people choose you over the competition? Don't be shy really highlight the value you provide! You should also hit on customer pain points here. Overview of your product (time varies): This is when you provide any necessary context about your company or product.Introduction of speaker(s) (5 minutes): Another must-have for every event! You want people to know who they'll be hearing from and why those speakers are qualified to talk about this particular topic.You can also explain any platform functionality folks need to know to stay on the same page. Welcome (5 minutes): All webinars should have these! This is the time for you to lay down any ground rules, warm up with fun icebreakers, welcome people, and set the tone for the day.Seeing your product in action can be exactly the nudge someone needs to make their purchasing decision! They're also great options for B2B SaaS companies, which don't exactly have physical locations for customers to visit. ![]() Product demos work well for your mid-bottom funnel, when you want to accelerate folks to the next stage of the sales cycle. There's nothing wrong with iterating as you go it's all part of the process.Ī product demonstration is exactly what it sounds like-a chance for you to show your audience what it's really like to use your product or service. Reflecting on what you liked and didn't like about that specific event can help you dial into your own agenda-creation process.įinally, view your agendas as living, dynamic documents-because they are! You can always update them or change things as needed. Note any flow or timing issues, and update both documents accordingly.Īnd how do you know what to include in your agenda? You can use the templates below as inspiration, but a good rule of thumb is to welcome attendees with some kind of icebreaker or opportunity for engagement, have your "main event," and then offer some time for discussion or Q&A follow-up afterward.Īnother idea is to take notes during the next event you attend and think about what that event's agenda would look like (if you didn't receive one). Whenever possible, use the agenda (and Run of Show!) to do a run-through of your webinar beforehand. Be sure everything you include is purposeful and speaks to your event's main goal(s). ![]() For example, if you want attendees to learn more about how your product works but you have an industry leader coming in to speak about their own company, this probably isn't going to be a successful event for your goals.īuild your agenda in an intentional way. These questions help you map out the must-haves of your event and then look for them in the agenda. Who is your audience and what do you want them to take away from the webinar?.Now that we know what webinar agendas are (and are not), let's discuss how to create one.įirst, be sure you're clear on the webinar's purpose. How to create an effective webinar meeting agenda It has way too much detail for an attendee and it would ruin all of the fun surprises you have in store. You'd likely never send out the Run of Show to your audience, though. Letting people preview your speaker and topic lineup can show them exactly why they should attend! You can send out agendas-or even post them on your event landing pages-so that people know exactly what to expect from your online event. The other major difference between the two is that webinar agendas can be external-facing. You won't find a down-to-the-minute detail about when to ask an icebreaker question in the agenda, the way you would in the Run of Show. While the event agenda contains some of the same information-schedule, topics, and speakers, to name a few- it isn't nearly as comprehensive. When it comes to Run of Show, the more detail, the better! If you're familiar with our Run of Show, you know that it's a very detailed list of event activities. How is a webinar agenda different from a Run of Show document? ![]()
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